Beware the Bubble
In my line of work, I get to see and deal with a lot of clients trying to do something new, or trying to do something differently. Often times, despite the best of intentions, these companies fail miserably. They know where they are, they know where they want to be, and they even know what they need to do to get there, but they all forget about the dreaded bubble.
What’s the bubble? It’s basically the way you’ll operate while you’re midway between your starting point and your endpoint. When you’re at the starting point, you know how to function in your current state and you’re comfortable, and when you get to your endpoint, you’re enjoying the benefits of getting to the endpoint. But what do you do in the middle, when you have to behave differently but you’re still not seeing the benefits? Read the rest of this entry →